INVESTMENT CRITERA

In order to qualify, the presenting companies are required to substantially meet all of the following criteria:

· Large Potential Market: potential sales Europe- and/or worldwide.

· High Anticipated Growth Rate: Projected annual sales growth of   15% or more.
     
· Experienced Management Team: Key managers who have done it   before, especially with similar products or related business.
     
· Sustainable Competitive Advantage: A distinct advantage   compared to the competition.
     
· Barriers to Entry: Economic means to discourage or beat   competition in the field. e.g., proprietary technology or business   method, patent, trade secret, number of years ahead of the   competition.
     
· Clear Strategy for Commercialisation: A realistic plan to bring   product to market.
     
· Proof of Concept: Ideally, a product or service that clearly fulfils a   need, has achieved some level of sales, key strategic partners or   solid sales commitments.
     
· Business Model Anchored in Reality: Management has thoroughly   assessed its market, product development costs, on-going   operating expenses and overall funding requirements.